I remember feeling like we had too many moving parts and not enough structure around the local seo side of the business. They helped us slow down, name the real problem, and turn it into local search visibility, service-area structure, and a cleaner way for customers to find the right offer. It gave us more confidence sending people to the link and explaining what we do.

We were invisible in local search. Competitors we knew were smaller than us were showing up above us consistently, and we had no clear picture of why.

The structure work — sorting out which service area pages existed and which needed to be built — was the foundation. We had been trying to rank for everything from one generic page. That does not work.

Three months out we were showing up in searches we had never ranked for before. Calls from the area have picked up noticeably.