What stood out was that Skyes Over London did not treat the business value work like a quick polish job. By the end, the project felt less like a pile of tasks and more like something our team could understand and maintain. That made the business feel easier to present and easier to operate.

The value question was one we kept answering differently depending on who was asking. That inconsistency signaled something was missing at the foundation.

What we built was a business case we could actually hand to someone. Not a pitch deck — actual supporting material that stood on its own without us narrating it.

Having a clear answer to the value question has made negotiations easier. We are not starting from scratch every time.