I remember feeling like we had too many moving parts and not enough structure around the local seo side of the business. They helped us slow down, name the real problem, and turn it into local search visibility, service-area structure, and a cleaner way for customers to find the right offer. It gave us more confidence sending people to the link and explaining what we do.

The business was strong but our Google presence was scattered. Different service pages were pulling different keywords, our NAP wasn't consistent across listings, and we had no system for managing it.

The citation cleanup was less glamorous but probably the highest-leverage fix. Inconsistent name and address data across directories was quietly hurting our rankings everywhere.

We now have a repeatable process for adding service area pages as we expand. That was not something we had before this project.