What stood out was that Skyes Over London did not treat the sales funnel work like a quick polish job. By the end, the project felt less like a pile of tasks and more like something our team could understand and maintain. That made the business feel easier to present and easier to operate.

The offer was real but the path to it was muddy. Too many steps, inconsistent language, and a call to action that appeared in the wrong place on every page.

The biggest fix was structural — the CTA was appearing too early before enough trust had been built. Moving it lower and adding a proof section before the ask changed the conversion behavior significantly.

The team now has a template for how to structure future offers. That secondary value — the framework — was worth as much as the funnel itself.