I remember feeling like we had too many moving parts and not enough structure around the digital infrastructure side of the business. They helped us slow down, name the real problem, and turn it into launch readiness, deployment support, and post-launch control. It gave us more confidence sending people to the link and explaining what we do.
The technology was cobbled together over time and it showed. Different tools that did not talk to each other, no clear owner for several systems, and a vague sense that something was going to break at a bad moment.
The infrastructure audit was the right starting point. It found things we had not looked at in years and several that we had depended on without understanding. Knowing what we actually had changed the plan.
The infrastructure is more stable now. Issues that used to require emergency attention get caught earlier or do not happen.