Before this project, we had pieces of the local seo plan, but the experience did not feel connected. The useful part was not only the finished page or workflow; it was the way the process made the next decision obvious. It took pressure off the team because the public-facing story and the internal next steps finally matched.

We were invisible in local search. Competitors we knew were smaller than us were showing up above us consistently, and we had no clear picture of why.

The structure work — sorting out which service area pages existed and which needed to be built — was the foundation. We had been trying to rank for everything from one generic page. That does not work.

Three months out we were showing up in searches we had never ranked for before. Calls from the area have picked up noticeably.